Our team
Charlotte Haegermark, Founder & CEO
Charlotte is building the foundation of Moorula, by bringing a strong background in innovation, marketing, communication, leadership, concept- and business development and strategy.
As a former complex patient herself, she has a deep understanding of the challenges patients face and is passionate about transforming healthcare through technology.
With extensive experience in innovation leadership, Charlotte is dedicated to building a seamless digital platform that empowers patients and improves coordination with healthcare providers. Her vision drives Moorula’s mission to revolutionize the patient experience with smarter, more patient-centric solutions.
Advisory board
Anna Sane
Co-founder of the fertility app Tilly.
Anna Sane is the Co-founder of Tilly, an innovative app dedicated to improving fertility awareness and providing emotional and knowledge support for those facing fertility challenges.
Her personal experiences with miscarriages and a long journey to parenthood inspired her to create the kind of support she wished had existed during her own path. Tilly offers fertility testing and an app designed to provide mental and emotional support, aiming to make the road to parenthood less isolating and more informed.
Pierre Lindmark
Co-founder of the HR software Winningtemp.
Pierre is the Co-founder of Winningtemp, a Swedish HR-tech company measuring employee well-being and engagement in real time. Founded in 2014, the company has grown rapidly, with offices in Gothenburg, Stockholm, Oslo, and London, serving over 100,000 users across more than 20 countries.
Under Lindmark’s leadership, Winningtemp has secured significant investments to support international expansion and further technological development.
Pierre’s expertise in software development and capital raise is a valuable asset when building Moorula.
Daniel Persson
Previously Innovation manager at digital health company Min Doktor and CEO at incubator MINC.
Daniel Persson is a seasoned leader in innovation and business development, with extensive experience in digital transformation across various industries.
As one of the early key employees at Min Doktor, he played a pivotal role in refining and developing the company's business. In November 2021, Daniel assumed the role of CEO at Minc, Malmö's startup house, where he continued to foster entrepreneurial growth and innovation.